Projects - BCG

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WHAT IS HOBIO?

Hobio was designed to solve the problem of people not knowing where to start when they want to learn a new hobby. It offers structured categories, learning paths, and lesson content for hobbies such as candle making, coffee brewing, terrariums, and baking. Users choose a hobby and progress step by step through the learning experience.

Problem

People who want to learn hobbies often struggle to access structured content and lose motivation before completing the learning process.

Solution

A mobile learning platform that provides short, structured, category-based hobby content.

My Scope

I contributed to product strategy, content architecture, user feedback analysis, UX decisions, and metric definition.

WHAT I DID AS A PRODUCT PERSON

I collected user feedback and questioned why users felt a certain way, learning how to turn surface-level feedback into real product problems.
I defined metrics such as completion rate, drop-off rate, and engagement rate, and analyzed where and why users were leaving lessons.
I collaborated with the content team to structure categories, learning paths, and lesson hierarchies for more than 10 hobbies.
I contributed constructive feedback to UI/UX decisions, helping make the interface simpler, clearer, and more fluid.

WHAT I LEARNED

Funnel Thinking

I learned how to measure the gap between a user starting a lesson and completing it through product metrics. ,

User Research Depth

I realized that real product management is not just collecting feedback, but understanding the reason behind it. ,

Content Architecture

I learned that how information is presented is just as important as the information itself. ,

Early Scope Management

I experienced the importance of questioning every feature request with “now, later, or never.”

TOOLS & AREAS

Product StrategyContent ArchitectureUser ResearchEngagement MetricsFunnel ThinkingUX FeedbackAgile

WHAT IS PROJECT VIZYON?

Project Vizyon was a web-based platform project focused on helping users discover and explore movies and TV series through a simple and user-friendly experience. I contributed to defining the project’s vision, structure, and overall user experience direction alongside the development process.

Problem

Users struggle to decide what to watch, while existing recommendation systems often fail to provide meaningful personalization.

Solution

A category-based movie and TV series discovery platform where users can filter content based on their preferences.

My Scope

I contributed to product vision, user research, feature prioritization, and roadmap planning across all non-technical areas.

WHAT I DID AS A PRODUCT PERSON

I defined the product vision and success metrics from scratch, bringing clarity to the question of “what are we building and why?”
I conducted interviews with potential users within my university environment and identified real user needs through direct conversations rather than simulated data.
I built a prioritization framework to decide which features should be developed first and collaborated with my teammate on sprint planning.

WHAT I LEARNED

Vision Clarity

— I learned that even in a two-person team, progress is impossible without a shared purpose and clear direction.

Prioritization Pressure

— Every idea can sound valuable; the real challenge is deciding what should happen now versus later.

Developer Communication

— As a non-technical contributor, I learned how to influence technical decisions and communicate ideas through clear briefs.

Open-Source Mindset

— I started seeing documentation as part of the product itself in order to make the project more shareable and maintainable.

TOOLS & AREAS

Product VisionUser InterviewsPrioritizationRoadmappingSprint PlanningDocumentation